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The new El Rio shopping center was built in Samara in 2018. The five-story complex houses the ZOOM Cinema (656 seats, including for people with disabilities), shops, hypermarkets and catering areas.

During the installation of SCS and SPS, IEK® metal trays and ITK trademark UTP cable were used. The equipment was promptly delivered and distinguished by ease of installation.

Representatives of the construction organization noted: "IEK® and ITK® products meet the declared characteristics and our ideas about ease of installation."